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The 13 Best Tips to Save Time on Pinterest Marketing
Pinterest is a powerhouse when it comes to bringing traffic to your blog or business. But using Pinterest for business is extremely time-consuming! So after managing my own Pinterest business account and the accounts of other online business owners, I’ve come up with a list of the best tips to save time on Pinterest marketing.
When you own a blog or an online business, it can be so easy to get caught up with “Shiny Object Syndrome” and let every little task distract you. However, it’s crucial to work smarter and not spend so much time on the little things that don’t move your business forward. Instead, you should be focusing on the more important business tasks that are going to bring you traffic and income.
And because Pinterest has the ability to bring you a ton of traffic and more income, Pinterest time management is crucial.
Using Pinterest for my blog used to take a lot more time, which caused me to sacrifice time I could have been putting into things like email marketing and social media marketing. And even though I love to spend time on Pinterest, I learned through managing other peoples’ Pinterest accounts that I had to find strategies to cut back the time I spent doing various Pinterest tasks.
Why Does Pinterest Marketing Require So Much Time?
First, Pinterest is a visual search engine. So you have to know about Pinterest search engine optimization (SEO) in order to rank higher in the Pinterest search engine. Therefore, there’s more keyword research required in comparison to other social media sites like Instagram and Facebook.
There’s also more initial account set-up involved with Pinterest, as you have to get your boards set up and optimized before you start pinning.
And although there are pin schedulers out there to make things easier on you, you still have to create pin graphics, write pin descriptions, schedule pins frequently, and review your analytics, plus so much more.
The 13 Best Tips to Save Time on Pinterest Marketing
In no particular order, here are the best tips to help you save time on Pinterest:
Tip 1: Take a Pinterest course.
Let’s start from square one. If you haven’t had any training on how to use Pinterest for business or blogging, then you’re likely trying to piece together information from Google (or Pinterest!) in order to learn. Or perhaps you’re asking random Pinterest questions in Facebook groups and getting a ton of different answers.
So if you want to save a bunch of time and frustration, skip all of that and take a course on Pinterest marketing. I highly recommend Pinterest to Profits by Moms Make Cents (affiliate link). McKinzie Bean, who created the course, even has a 5-course Pinterest bundle. The bundle includes a Pinterest foundations course, as well as courses on Tailwind, Promoted Pins, Affiliate Marketing, and Email Marketing. You can check out my full review of the course here. She also has a free Pinterest course.
Tip 2: Use a project management tool.
This is perhaps one of my favorite tips to save time on Pinterest marketing…
Project management tools like Trello and Asana have been growing in popularity recently because they are so awesome. Prior to using Trello, whenever I needed a certain link or one of my brand’s hex codes, I would have to open up my website, a Word/Excel document, my email service provider site, etc. Now, with Trello, I can keep everything in one place.
When using a tool like Trello for Pinterest, you can keep track of everything from your blog post links to group board application templates to branding info. So you won’t have to spend time searching through folders on your computer or clicking through different websites to get the things you need to use for Pinterest marketing.
Want to see what else you can put on a project management board? Click here to steal my Pinterest Trello Board for free!
Tip 3: Use custom image templates.
If you’re not used to designing a lot of pin graphics, then creating them likely takes you a ton of time. However, creating templates for your graphics (or hiring someone else to create graphics for you) can really cut down on that time.
I like to use Canva for creating templates because there’s a lot you can do with it for free. However, this brings me to my next tip…
Tip 4: Give Canva for Work a try.
If you have the money and enjoy using Canva to create graphics, then I suggest investing in Canva for Work. This will allow you to save your brand colors, fonts, and logos within Canva so you don’t have to find them every time you need them.
Although I haven’t used it myself, I have heard that a tool called “Pablo” by Buffer allows you to create images quickly and also saves your branding information.
Tip 5: Batch your Pinterest tasks.
Batching is a great time management strategy. Michael Hyatt talks about batching and how it boosts productivity in this post. But essentially, it involves establishing a block of time (about 25 minutes is good) to focus on one task or a group of small tasks. During that time, you try to remain hyper-focused on that task and avoid distractions. Then, you take a scheduled 5-minute break before beginning another block of time.
So for Pinterest marketing, you could use batching by blocking out time for a big task like creating graphics or pinning/scheduling pins, for instance. This brings me to my next two tips…
Tip 6: Use a spreadsheet for manual pinning.
Perhaps you do manual pinning because you can’t afford a pin scheduler right now. Or maybe you’ve heard some people swear that it’s better at bringing in traffic than scheduling and you want to give it a try. Either way, manual pinning can be very time-consuming. So you want to be sure that you keep your manual pinning strategy super-organized.
That’s where a spreadsheet comes in. You can use Microsoft Excel or Google Sheets for your spreadsheet, whichever you prefer. Here’s a simple manual pinning strategy you can try.
Tip 7: Use a scheduler to schedule your pins.
OK. Let’s face it. Using a scheduler like Tailwind (affiliate link) to schedule your pins is much less time-consuming than manual pinning, especially when you have a ton of content and belong to a lot of group boards. So if you have the money to invest in Tailwind, go for it!
While Tailwind helps you save time on Pinterest, it also gives you access to more analytics. Plus, you have the comfort of knowing that Tailwind is pinning your content at optimal times.
If you decide to use Tailwind, be sure to install the Tailwind browser extension so that when you’re pinning other people’s content, you can pin multiple pins at once.
New to Tailwind? Use this referral link to get one month free!
Tip 8: Use scripts/templates.
I’ve found that it helps to use a script or template for things that you write over and over again. For instance, you can save time on Pinterest by using a script for when you apply to group boards. Just be sure to personalize your application before sending it.
You might also want to have a general script or formula for writing pin descriptions and board descriptions. A good formula to use is: 1) ask a question, 2) state how your pin/board solves the problem, and 3) end with a call-to-action. You always want to be sure that you’re researching and inserting keywords into your descriptions, however, so that you can rank higher in Pinterest’s search engine.
Remember that you can save these scripts and templates on your Trello board, too!
Tip 9: Don’t get caught up on Facebook. Do this instead…
You may already be aware of this, but you can use Facebook groups to find group boards who are accepting members and oftentimes promote your content. And while these may be helpful for your blog or business, Facebook can be a huge time-sucker. It’s so easy to get distracted on there!
So instead of searching through Facebook to find group boards to join, use Pingroupie instead. There, you can find a list of potential group boards to apply to just by searching keywords associated with your niche. You can even see things like how many members are in each group board or the average amount of repins they get.
Although I believe Facebook groups are great for networking and finding clients if you have a service-based business, I found that promoting things like blog posts or opt-in freebies on Facebook never really produced as much ROI for me. Instead, I’ve found that Pinterest marketing gave me way more shares than adding my links to Facebook promo threads.
So if you find yourself spending a lot of time on Facebook and aren’t sure if it’s getting you anywhere, consider the above options to help you save time on Pinterest marketing.
Tip 10: Use a time-tracking tool.
If you want to manage your time better, it helps to keep track of it. So use a timer or time-tracking tool like Toggl to help keep you on task. I love Toggl because it lets you see how much time you’re spending (and sometimes wasting) on various tasks. So that helps you to adjust the way you spend your time accordingly.
Tip 11: Establish time-saving systems and workflows.
Having systems in place for all aspects of your business is crucial. And the same thing goes for Pinterest marketing.
It can be helpful to establish and write down workflows for using Pinterest. For instance, you can write down the step-by-step process you need to follow after you publish a blog post or landing page. Here’s an example:
- Create a pin graphic.
- Upload the pin graphic into the post.
- Research Pinterest keywords.
- Write a pin description with hashtags.
- Pin the post from the blog to the most relevant board, adding a pin description.
- Schedule the pin to Tailwind.
- Add the pin to Tailwind Tribes.
- Add the pin to Tailwind SmartLoops.
- Create 1-4 more pin graphics for the post.
- Repeat previous steps for each new image.
You can keep track of your workflows in Trello or whatever project management tool you use.
P.S. Here’s a cool system for bloggers by Applecart Creative on how to create 50 Pinterest images very quickly.
Tip 12: Don’t get distracted by the pretty pins!
When you’re pinning or scheduling pins on Pinterest, it can be so tempting to click on some of the beautiful pins and read the blog posts. But try your best not to do that.
Instead, you could open pins up in another tab and save them to read later. Or, you could add them to a secret board (make the board secret under the board’s settings) in which you save posts you would like to read at a later time.
Tip 13: Hire a Pinterest Manager.
Unfortunately, even if you use all of these time-saving tips, including scheduling your pins via Tailwind, managing your Pinterest account still takes quite a bit of time. So the ultimate time-saver when it comes to Pinterest marketing is hiring a Pinterest Manager.
A Pinterest Manager will do things like
Bonus Tip: Keep track of used hashtags.
I keep a spreadsheet for hashtags that I’ve used or found that aren’t over-saturated (i.e. under 20K uses). I also color code them according to categories. That way, I don’t have to research hashtags every single time I go to use them. I just pull from my list and add to it as I go.
The Last Thing You Need to Know About How to Save Time on Pinterest
Although Pinterest marketing is well worth the time you put in, it can be extremely time-consuming! But there are lots of ways to save time on Pinterest so that using Pinterest for business or blogging is easier on you.
If you get too burnt out trying to manage Pinterest on your own, just know that you can always outsource the Pinterest tasks you need help with.
What is your best tip on how to save time on Pinterest marketing? Please share it in the Comments section below. I’d love to hear it!